CHALLENGE
A German trade fair company wanted to launch a specialized online information portal for the East Asian region. Part of the business plan was to verify the hypothesis of user acceptance.
Company Profile
Company: Messe MĂĽnchen
Industry: Services
Employees: 900+
Headquarter: Germany
Solution
Relevant public institutions and contacts were identified in the target countries, including India and China. Interest in the planned online information portal was verified through personal interviews on site. Based on the results, the client received recommendations for the design of the service. While there was interest in India, the situation in China was quite different. Due to the strict regulation of Internet access, the service was not available to representatives of Chinese public institutions.
Results
Services
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Contact
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Johannes Deltl
Partner
+49 30 6793 6721