Market Potential Analysis for Eastern Europe 


A division of a European specialty chemicals company was faced with the challenge of introducing a new product line to the Eastern European market, which was not yet developed, and the question of product acceptance in the various countries.

Company Profile

Company: confidential
Industry: Chemicals
Employees: 25.000+
Headquarter: Germany


ACRASIO conducted a comprehensive market and competitive analysis to assess the market potential in selected Eastern European countries, using both secondary and primary information to gain a deeper understanding of the local markets. Based on the findings, potential customers were identified and contacted to gauge their interest in the product line.


  • The specialty chemicals company focused on two proposed entry markets and was soon able to announce its first deals with the customers it had procured.


If you are interested in introducing your products to the Eastern European market, contact us! Our experts will help you analyze the market potential, select the right markets and successfully launch your products in Eastern Europe.


Get in touch with us. Together we can find the right solution for your challenges.

Johannes Deltl

+49 30 6793 6721 


Illustration Sources: DALL-E 3