Market Entry Strategy for China 


A medium-sized German manufacturer of construction equipment wanted to find out if and how the best market entry and market development strategy for the Chinese market could look like.

Company Profile

Company: confidential
Industry: Machinery
Employees: 500+
Headquarter: Germany


ACRASIO analyzed the local market and competitive situation, including potential customer groups in the various provinces of China. In addition, the market potential was determined through intensive personal discussions and expert interviews. The result was a market entry analysis including a market entry strategy and go-to-market activities for the Chinese market.


  • Das Unternehmen entschied sich für die von ACRASIO empfohlene Markteintrittsstrategie.


To facilitate your entry into the Chinese market, we offer a no-obligation consultation. Take the opportunity to ask all your questions about market entry strategy and make an appointment with us today.


Get in touch with us. Together we can find the right solution for your challenges.

Johannes Deltl

+49 30 6793 6721 


Illustration Sources: DALL-E 3