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Market Entry Strategy for China 

CHALLENGE

A medium-sized German manufacturer of construction equipment wanted to find out if and how the best market entry and market development strategy for the Chinese market could look like.

Company Profile

Company: confidential
Industry: Machinery
Employees: 500+
Headquarter: Germany


Solution

ACRASIO analyzed the local market and competitive situation, including potential customer groups in the various provinces of China. In addition, the market potential was determined through intensive personal discussions and expert interviews. The result was a market entry analysis including a market entry strategy and go-to-market activities for the Chinese market.


Results

  • Das Unternehmen entschied sich für die von ACRASIO empfohlene Markteintrittsstrategie.

Services

To facilitate your entry into the Chinese market, we offer a no-obligation consultation. Take the opportunity to ask all your questions about market entry strategy and make an appointment with us today.


Contact

Get in touch with us. Together we can find the right solution for your challenges.

Johannes Deltl
Partner

+49 30 6793 6721 


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Illustration Sources: DALL-E 3