CHALLENGE
A European chemical company was faced with the challenge of launching a new product that had better service features but was more expensive than the previous application. The challenge was to find the right message to position the new service to the end customer.
Company Profile
Company: confidential
Industry: Chemicals
Employees: 25,000+
Headquarter: Europe
Solution
ACRASIO analyzed the company's communication messages and compared them with the customer needs surveyed. The internal perception differed significantly from the customer perception. In addition, the value proposition methodology was extended to include customers' assessment of the competition. At the end of the process, a new value proposition was created, taking into account the needs of customers in different European countries.
Results
Services
Test the values of your value proposition now and find out if your target audience perceives your value proposition! Get in touch with us.
Contact
Get in touch with us. Together we can find the right solution for your challenges.
Johannes Deltl
Partner
+49 30 6793 6721