Customer Analysis and Value Proposition 


A European chemical company was faced with the challenge of launching a new product that had better service features but was more expensive than the previous application. The challenge was to find the right message to position the new service to the end customer.

Company Profile

Company: confidential
Industry: Chemicals
Employees: 25,000+
Headquarter: Europe


ACRASIO analyzed the company's communication messages and compared them with the customer needs surveyed. The internal perception differed significantly from the customer perception. In addition, the value proposition methodology was extended to include customers' assessment of the competition. At the end of the process, a new value proposition was created, taking into account the needs of customers in different European countries.


  • The company used the new value proposition and service promise to launch the product.


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Johannes Deltl

+49 30 6793 6721 


Illustration Sources: DALL-E 3