CHALLENGE
A German automotive supplier was facing increasing competition from a previously little-known Chinese competitor in its traditional customer base. The company had insufficient information about the emerging Chinese player. In order to position itself appropriately against this competitor, it needed information on production capacity, machinery used, sales strength, etc.
Company Profile
Company: confidential
Industry: Automotive Supplier
Employees: 25,000+
Headquarter: Germany
Solution
ACRASIO conducted extensive market research and worked closely with the Chinese research partner to conduct expert interviews on site in China. We gathered comprehensive information about the Chinese competitor's production processes, the machines they use and their sales strategies. The results of this in-depth analysis were further analyzed by us and led to insights into the competitor's production capacities and sales activities.
Results
Services
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Contact
Get in touch with us. Together we can find the right solution for your challenges.
Johannes Deltl
Partner
+49 30 6793 6721