CHALLENGE
On the one hand, the German market for management consulting is very heterogeneous and fragmented; on the other hand, the large tax and auditing firms have acquired a large number of medium-sized players. As a result, the competitive landscape has changed dramatically. A successful international consulting firm wanted to know which topics were in vogue in the German consulting market so that it could present its own areas of expertise in an eye-catching way.
Company Profile
Company: confidential
Industry: Services
Employees: 1.000+
Headquarter: Germany
Solution
ACRASIO established a continuous competitive monitoring for the German consulting market with a focus on the top 20 consulting firms. Specific KPIs were defined and monitored.
Questions included
- Which consultancies are perceived in the market with which topics and how or how intensively do they communicate them?
- Who is focusing on digitalization, who on lean management, who on restructuring?
- Which topics are being pushed by which players?
- What events and publications are being used?
- Is there a personal branding strategy or a corporate branding strategy?
Results
Services
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Contact
Get in touch with us. Together we can find the right solution for your challenges.
Johannes Deltl
Partner
+49 30 6793 6721